Web Analytics Demystified

Press Releases

Web Analytics Demystified continues to change the web analytics industry through our work, our writing, and our altruistic efforts. If you'd like more information about any of the following releases please contact us.

Announcements Made by Web Analytics Demystified

Web Analytics Demystifieds Twitalyzer Service Now Part of TweetMeme

FEBRUARY 23, 2010 - PORTLAND, OREGON - Twitalyzer LLC, a product of Web Analytics Demystified, is pleased to announce that Twitalyzer is part of TweetMemes new Follow Button. Twitalyzer was the only solution we considered to provide Twitter user behavioural data, says Nick Halstead, CEO of TweetMeme. While primarily a business application, Twitalyzer gives a unique and fascinating view into how millions of people use Twitter, which makes them a perfect integration partner for our Twitter Follow Button.

Industry Veteran John Lovett Joins Web Analytics Demystified

DECEMBER 1, 2009 - PORTLAND, OR - Web Analytics Demystified, the worlds leading Web Analytics strategic consulting group, announces John Lovett as its newest senior partner. Mr. Lovett will join Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurelie Pols in providing strategic guidance to firms applying web analytics and optimization technologies.

Sapient Interactive and Web Analytics Demystified Announce Partnership

OCTOBER 13, 2009 - STOCKHOLM, SWEDEN - Sapient Interactive, the worlds largest independent Interactive Agency, and Web Analytics Demystified, the worlds leading Web Analytics/Performance strategic consultancy firm, announced a European partnership at the eMetrics Marketing Optimization Summit in Stockholm today.

Web Analytics Wednesday Announces the Addition of IQ Workforce as 2009 Global Partner

JULY 9, 2009 - PORTLAND, OR - Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, today announced that IQ Workforce will join Coremetrics and SiteSpect as 2009 Global Partners.

X Change Conference Announces the Four Founders Keynote at X Change 2009

JUNE 10, 2009 - SAN FRANCISCO, CA - Semphonic and Web Analytics Demystified are proud to announce the first ever gathering of four of the web analytics industrys most influential founding fathers from Omniture, Urchin, Accrue, and NetGenesis in a unique keynote event talking about the evolution of the digital measurement industry.

Aurelie Pols Joins Web Analytics Demystified

MAY 6, 2009 - SAN JOSE, CA - Web Analytics Demystified is happy to announce that Aurelie Pols has joined the company as a Principal Consultant expanding the companys presence across the globe and enhancing the breadth of services offered.

Web Analytics Association and eMetrics Marketing Optimization Summit become Community Sponsors of Web Analytics Wednesday

FEBRUARY 3, 2009 - PORTLAND, OR - Web Analytics Wednesday (WAW), the worlds largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors.

Web Analytics Wednesday Donates to Operation USA

JANUARY 21, 2009 - PORTLAND, OR - The global sponsors of Web Analytics Wednesday, the largest social network of analytics professionals focusing on Internet and mobile web marketing efforts, have made a donation of $4,500 to Operation USA on behalf of network members worldwide. The donation was made equally by Coremetrics, the leading provider of online marketing and business optimization solutions, SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Web Analytics Demystified, the worlds most recognized and respected web analytics consulting group.

IQ Workforce Sponsors Web Analytics Demystified Job Board

JUNE 3, 2008 - PORTLAND, OR and NEW YORK, NY - IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator.

Hundreds Expected to Converge for Largest Web Analytics Wednesday Social Networking Event During eMetrics Marketing Optimization Summit in San Francisco

APRIL 15, 2008 - SAN FRANCISCO, CA - A consortium of marketing optimization vendors including Coremetrics, ForeSee Results, SiteSpect, and Tealeaf are proudly joining Web Analytics Demystified, Inc., the analytics industrys leading Strategic Consulting group in sponsoring Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, on Tuesday, May 6, 2008, during eMetrics Marketing Optimization Summit in San Francisco.

Web Analytics Demystified and Semphonic Co-Sponsor 2nd Annual X Change Conference

MARCH 6, 2008 - NOVATO, CA and PORTLAND, OR - The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th and will be co-sponsored by Web Analytics Demystified and Semphonic, two of the leading web analytics firms in the United States. X Change is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

Web Analytics Demystified and Satama Partner for Business Success

JULY 24, 2007 - PORTLAND, OR - The CEO and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market.

Companies Deploying Free Web Analytics Have a Way to Go

JULY 24, 2007 - PORTLAND, OR - Web Analytics Demystified, the premier strategic consulting and research group for web analytics, announced today the availability of a new report highlighting the risks associated with choosing a free web measurement solution. Despite the fanfare regarding the recent upgrade to Google Analytics, the research strongly suggests that companies choosing free applications are significantly more likely to under-utilize web analytics and are therefore less likely to appreciate many of the benefits commonly associated with web site measurement.

Semphonic Forms Strategic Alliance with Eric T. Petersons Web Analytics Demystified

JUNE 21, 2007 - NOVATO, CA and PORTLAND, OR - Semphonic, a leading web analytics consultancy, and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms are shaking hands to form a strategic alliance that will provide companies seeking web analytics help with a complete solution.

Web Analytics Demystified Announces Collaborative Partnership with Stratigent

JUNE 13, 2007 - CHICAGO, IL and PORTLAND, OR - Stratigent, a leader in web analytics consulting, and Web Analytics Demystified, recently founded by web analytics industry thought-leader Eric T. Peterson, announced a partnership today that is designed to enhance both firms ability to provide world-class guidance to companies already deeply invested in web analytics. As companies commit more resources to web analysis, it is evident that there is a clear need to help improve ROI of those investments and to help business gain a competitive advantage. By joining forces, the two firms offer a comprehensive solution to help businesses gain a competitive advantage through Stratigents and Web Analytics Demystifieds collective experience of web analytics best practices.

Eric T. Peterson Marquees as Keynote Speaker at SEMphonic XChange Conference

JUNE 12, 2007 NOVATO, CA - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA the Premier Wine, Culinary and Arts Center nestled in the very heart of Napas Wine Country during the most beautiful and exciting time of year in the wine country.Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

Web Analytics Demystified Global Survey Uncovers Significant Risks to Web Measurement Deployments

JUNE 5, 2007 - WASHINGTON, DC - Eric T. Peterson, renowned web analytics author, expert and industry thought leader, and the Web Analytics Association today announced the availability of the largest study to date on web analytics usage and attitudes, conducted by Petersons company, Web Analytics Demystified. Over 1,000 web analytics practitioners, consultants and end-users around the world participated in this survey, the results of which are freely available at Petersons web site, www.webanalyticsdemystified.com.

Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients

MAY 31, 2007 - ZEIST, HOLLAND - The Belgian interactive agency OX2, a leader in the field of online behaviour measurement and analysis, is happy to announce its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Petersons world-renowned experience.

Aquent and Eric T. Petersons Web Analytics Demystified Announce Strategic Web Analytics Partnership

MAY 17, 2007 - BOSTON, MA and PORTLAND, OR - Aquent, the worlds leading marketing staffing firm, and Eric T. Peterson, noted web analytics author, consultant, and speaker, today announced a first of its kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts.

Aurélie Pols becomes the first European member of Web Analytics Demystified, Inc.s Board of Advisors.

MAY 9, 2007 - BRUSSELS, BELGIUM - Belgian interactive agency OX2, leader in the field of Web Analytics - the measurement of online activity and customer behavior -announces its association with Eric Petersons prestigious new company, Web Analytics Demystified, Inc. Aurelie Pols, Web Analytics Team Leader at OX2, will join the new companys Board of Advisors.

Web Analytics Demystified, Inc. Provides Strategic Guidance on Web Business Process

PORTLAND, OREGON, MAY 8, 2007 - Eric T. Peterson, renowned web analytics author, expert, and industry thought leader, announced today the formation of a new strategic consulting group focused on helping companies maximize the value of their investment in web analytics. Web Analytics Demystified, named after Mr. Peterson's best selling book, will immediately begin providing business consulting to companies working to maximize the value of their investment in web analytics.

If you'd like more information about Web Analytics Demystified or want to engage us to help your business please contact us directly.

 
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