The Web Analytics Demystified Team
At Web Analytics Demystified we only hire very senior people because of our philosophy and fundamental focus on strategy. Below are brief biographies of our Senior Partners and, if you like, you can read Eric T. Peterson and John Lovett's individual blogs.
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Eric T. Peterson, Senior Partner and Founder
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, with the help of Mrs. Pols and Mr. Lovett, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.
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John Lovett, Senior Partner
John Lovett is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies. In the past, Mr. Lovett has worked with leading technology vendors like Omniture, Webtrends, Coremetrics, SAS and Google among others. His consulting experience includes offering guidance to large global enterprises like Wells Fargo, Barclaycard, MetLife, Avis, Home Depot, Reed Elsevier and Microsoft.
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If you'd like to learn more about Web Analytics Demystified or any of our Senior Partners please contact us directly.
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