The Last Word on KPIs

Key performance indicators are fundamental to every web analytics reporting program, bridging the gap between "standard reports" and "information about your business". But few vendors treat key performance indicators with any depth, instead trying to impress their customers with the sheer number of reports they can generate.

The Big Book of Key Performance Indicators solves this problem by describing in detail nearly 100 of the most important metrics for any site. The book addresses the metrics most valuable to online retail, advertising, marketing, and customer support sites, describing in detail both the calculation and likely usage of each metric.

Comes with Valuable Worksheets

The Big Book of KPIs also comes with the Web Analytics Demystified Key Performance Indicator worksheets, the fastest possible way to jump-start your KPI reporting program. The combination of the book and KPI worksheets has helped thousands of companies worldwide ramp up to web analytics success.

Learn all about the Key Performance Indicator worksheets

You can purchase your copy from us directly today, or use the following form to download a sample of the book in PDF format.