The "Bible" of Web Analytics

That's not what we call it, that's what our customers say! Easily the most popular book on audience measurement ever written, Web Analytics Demystified has something for everybody regardless of your level of experience, your business model, or your position in the organization.

Frequently applauded for the clear language and concise definitions, Web Analytics Demystified is perfect for anyone new to the field of measurement. The book covers everything you need to know from the differences between tags and logs, the most commonly used tools, and the reports and metrics you'll need as you ramp up on web analytics.

Need More Proof?

Perhaps the best proof we can offer of this books utility is an unsolicited comment we received from Kevin Heisler of Proof Theory Consulting:

"Destined to become the definitive guide to the art and science of web analytics. Concise and mind-stretching. With Eric Peterson as your coach and his pioneering work Web Analytics Demystified as your training guide, you'll join the ranks of business professionals who understand the practical application of web analytics to maximizing profits online. Peterson demonstrates his gift for interpreting complex concepts in clear language. It reveals a world that few enter, but for those who do, who understand, and who survive what's going on, it is compelling."

You can purchase your copy from us directly today, or use the following form to download the first three chapters in PDF format.