Web Analytics Demystified

Business Consulting Services

Most of the consulting we do for business owners is highly customized to meet the specific needs of the organization but based on four tested and repeatable methodologies developed by the Web Analytics Demystified partners.

Strategic Roadmap Development

Our core offering for most businesses and business owners is our Strategic Roadmap Development engagement. This service is designed to help the organization immediately transform their understanding, use, and return on investment from any web analytics solution. During this engagement you will work directly with a Web Analytics Demystified Senior partner to develop a prioritized and cost justified list of the steps your company needs to take to better compete on analytics.

Areas we typically explore during these sessions include:

  • Staffing and resource allocation
  • Currently deployed technology and vendor relationships
  • Management's approach and expectations for analysis
  • End-user understanding and use of analytics
  • Fundamental web analytics business processes
  • Report automation and support for self-service
  • Measurement of emerging media and technology

This high-touch engagement has benefitted companies of all sizes in all geographic locations. Typically followed by ongoing retainer that gives the client access to all of the Web Analytics Demystified Senior Partners, our goal is to help shape an efficient and fully functional digital analytics strategy within the client organziation.

» Contact us to learn more about our Strategic Roadmap Development services


Staffing and Resource Allocation

The Web Analytics Demystified Staffing and Resource Allocation service helps organizations find, hire, and maximize the contributions of digital analytics specialists. Delivered in partnership with IQ Workforce, as part of this consulting engagement you will work directly with a Senior Partner at Web Analytics Demystified to:

  • Determine where the resource gaps exist within your analytics organization
  • Evaluate current staff and resources allocated to web analytics projects
  • Evaluate existing business process looking for opportunities for improvement
  • Write the most compelling job posting(s) possible
  • Interface with IQ Workforce as necessary to identify best possible candidates
  • Participate in the interview and evaluation process
  • Explore alternatives to dedicated staff when necessary or appropriate

Given the difficulty most companies have finding talented and qualified staff juxtaposed against the criticality of this resource for success in webanalytics, our Stafing and Resource Allocation engagement is your opportunity to "stack the deck" and work directly with the most respected names in the business.

» Contact us to learn more about our Staffing and Resource Allocation services


Digital Dashboard Development

The addage that "sometimes how you tell a story is as or more important than the story itself" is true in web analytics and in life. Unfortunately too many companies try and get by on huge Excel spreadsheets, working under the falacious assumption that having all the data in one place will somehow make insights magically appear. In all but the most rare cases these companies fail to gain even the most basic insights from this approach.

To this end Web Analytics Demystified, a company whose founder literally wrote the book on digital dashboard development, offers a highly customized engagement to completely revamp how web analytics data is communicated. We start by evaluating the business goals of the web site and don't stop until our clients have informative and useful dashboard reports appearing in their inbox as often as makes sense.

» Contact us to learn more about our Digital Dashboard Development services


Implementation Audit and Overhaul

Sometimes companies call us and openly admit their implementation is messed up. Maybe they're still on WebSideStory's HBX, maybe they've been on Omniture for so long nobody remembers who did the coding, and maybe their business has simply changed enough that the data they get just doesn't make sense anymore. It doesn't matter why the problem exists, but your implementation is the foundation of everything else you do so the problem needs to be corrected.

To this end Web Analytics Demystified offers complete implementation audit and overhaul services. Working primarily with trusted third-parties, many of whom have worked as senior implementation consultants for the vendors themselves, our partners manage an end-to-end process of getting the code corrected so that the data begins to make sense.

» Contact us to learn more about our Implementation Audits and Overhaul services

 
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