Web Analytics Consulting
Web Analytics Demystified offers high touch strategic web analytics consulting services focused on creating optimal organization structures, business processes, and technology deployments that maximize the benefit of your investment in web analytics. Our decade-plus of experience in the field is why we are so frequently cited in the press, and we frequently speak on measurement topics at conferences around the world.
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Press and Presentations
If you have any questions about this information please contact us by email or call call Eric T. Peterson at (503) 282-2601.
Internet Retailer Conference attracts more than 5,000 to Boston
Friday, June 19, 2009Internet Retailer
Measuring Website Effectiveness: The Evolution of Web Analytics and the Threat of Accelerated Darwinism
Wednesday, June 17, 2009ForeSee Results
Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily, it’s an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them. Eric Peterson, Author of Web Analytics Demystified, will discuss the critical importance of using online data as a competitive business asset. Larry Freed will address the next step in integrated analytics that enable companies to not only understand key site visitor segments, but project their future behavior and extend analysis down to the individual user level.
Getting Deep into Analytics
Monday, June 15, 2009Internet Retailer Conference & Exhibition
Many retailers are sold on the value of analytics that can tell how consumers use their sites, where theyre going and what theyre doing—especially important in todays economy. But 82 of users say analytics is poorly understood in their organizations. This session will take retailers deep into understanding analytics—what information is most crucial to chart, what the reports mean and how managers can act on the information. Eric Petersons lively style energizes a subject people know they should know more about.
X Change Conference Announces the Four Founders Keynote at X Change 2009
Wednesday, June 10, 2009Web Analytics Demystified Press Release
SAN FRANCISCO, CA(Marketwire - June 10, 2009) - Semphonic and Web Analytics Demystified are proud to announce the first ever gathering of four of the web analytics industrys most influential founding fathers from Omniture, Urchin, Accrue, and NetGenesis in a unique keynote event talking about the evolution of the digital measurement industry.
Competing on Web Analytics
Thursday, May 21, 2009WebVisions 2009
At WebVisions 2009, Eric T. Peterson will teach you how you can transform your current use of web analytics data by creating a digital measurement roadmap. Youll hear first-hand about the successes your peers and competitors are already reporting, and youll gain valuable insights into how to deploy the best technology, hire the best people, and develop the best business processes designed to improve your ability to compete in the online channel.
ForeSee Results eVolve 2009
Tuesday, May 19, 2009ForeSee Results
At ForSee Results eVolve, Eric T. Peterson will teach you how you can transform your current use of web analytics data by creating a digital measurement roadmap. Youll hear first-hand about the successes your peers and competitors are already reporting, and youll gain valuable insights into how to deploy the best technology, hire the best people, and develop the best business processes designed to improve your ability to compete in the online channel.
Aurélie Pols Joins Web Analytics Demystified
Wednesday, May 06, 2009Web Analytics Demystified Press Release
MAY 6, 2009, SAN JOSE, CALIFORNIA Web Analytics Demystified is happy to announce that Aurélie Pols has joined the company as a Principal Consultant expanding the company’s presence across the globe and enhancing the breadth of services offered.
eMetrics 2009 San Jose
Wednesday, May 06, 2009eMetrics Marketing Optimization Summit
The big event, the really big show, the grand-daddy of them all … eMetrics. I am still proud to say I have never missed an eMetrics here in the USA, in part because I love the event and in part because of the profound respect I have for the conference’s organizer, Mr. Jim Sterne.
Executive Intensive on Web Analytics
Monday, May 04, 2009ACCM 2009
I’ve never had the pleasure of presenting at the Annual Conference for Catalog and Multichannel Merchants but am very excited to be giving two presentations at ACCM 2009. The first presentation will be more an intermediate class in web analytics and the second advanced. Both will be highly interactive and so I’m looking forward to meeting the DMA and ACCM audience.
Panel at WebTrends Engage 2009
Tuesday, April 07, 2009WebTrends Engage
Being a Portlander and having gotten my start at WebTrends back in the late 90’s I was already excited to be going to the Engage conference. Then the company announced that Ian Ayres, author of Super Crunchers, will be giving a keynote presentation. I love what the company is doing with their conference web site and it seems like I’m constantly seeing news on Twitter about the event.
Keynote at SAS Global Forum 2009
Monday, March 23, 2009SAS Global Forum
Eric T. Peterson will be delivering the keynote address at the 2009 SAS Global Forum in Washington D.C. Mr. Peterson will be presenting his internationally acclaimed presentation Competing on Web Analytics
Los Desayunos MVC con Analitica Web
Wednesday, March 18, 2009MV Consultoria
Eric T. Peterson will be joining Sergio Maldonado from MV Consultoria in Madrid, Spain for a very personal presentation on the subject of web analytics. Registration is required.
Special GURU at Web Analytics Strategies 2009
Tuesday, March 17, 2009Web Analytics Strategies Conference
Eric T. Peterson will be giving the keynote address on Competing on WEB Analytics at the Web Analytics Strategies conference in Milan, Italy on March 17th.
Analytics Panel at SearchFest 2009
Tuesday, March 10, 2009SearchFest
SearchFEST is a full-day search marketing conference hosted by SEMpdx and the fine folks at Anvil Media. This year’s keynote speaker is the great Danny Sullivan and I am honored to be on an analytics panel with Portent Interactive’s Ian Lurie and Widemile’s Bob Garcia. Hallie Jansen at Anvil was kind enough to give me a discount code so if you’d like to join us at SearchFEST and save a little money, reach out directly and I will hook you up!
Real-Time Analytics: Must-have insights or hyperbolic boondoggle?
Monday, March 02, 2009Audience Development Magazine
Recorded Webcast - Appropriate Attribution
Friday, February 20, 2009Coremetrics
Eric Peterson and Forresters John Lovett to hear them discuss the importance of attribution to truly understand the influence of each marketing step – from a customer’s first exposure, through every click, to final conversion. You’ll learn how you can effectively manage multi-touch marketing campaigns, understand the impact of each step and the connection between them, and ultimately determine your channel choice and marketing spend
2009 Summit and MindMeld Event
Tuesday, February 17, 2009Omniture Summit
As part of the Omniture Summit, Matt Langie has organized an “X Change” like, invitation-only event called the “MindMeld(TM)”. Co-hosted by both Jim Sterne (WAA, eMetrics) and John Lovett (Forrester Research) the afternoon event will attempt to debate and develop solutions for Social Media measurement, Mobile and Video, and discuss how we can collectively elevate the role of analytics in the organization.
An Integrated Approach to the Who, What, Where, When, How and Why of Your Online Channel
Thursday, February 12, 2009Tealeaf
Please join Tealeaf for an interactive webcast discussion with Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified, as he discusses how combining the power of your individual web site optimization solutions such as web analytics, voice-of-customer and Tealeaf will enable you to more effectively manage your web site and better serve your customers.
Effectively Managing Your Online Marketing Mix with Advanced Attribution
Wednesday, February 11, 2009Coremetrics
Eric T. Peterson and John Lovett from Forrester Research will be presenting on the topic of multi-touch campaign attribution analysis. Mr. Peterson will be presenting his new Appropriate Attribution model.
OMS 2009 - San Diego
Thursday, February 05, 2009Online Marketing Summit
At the Online Marketing Summit I will be giving a presentation titled “Attribution, Influence, and Engagement: The Digital Marketer’s New Nightmare” on Thursday, February 5th. We will also be having a special Web Analytics Wednesday on Thursday event at the Westin Hotel downtown. Learn more about OMS and sign-up to join us at Web Analytics Wednesday.
Web Analytics Association and eMetrics Marketing Optimization Summit become Community Sponsors of Web Analytics Wednesday
Wednesday, February 04, 2009Web Analytics Demystified Press Release
PORTLAND, OR - FEBRUARY 3, 2009 - Web Analytics Wednesday (WAW), the worlds largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors.
3 Top Trends in Web Analytics: Expert Interview Series
Monday, January 26, 2009Larry Chase Web Digest for Marketers
Web Analytics Wednesday Donates to Operation USA
Wednesday, January 21, 2009Web Analytics Demystified Press Release
PORTLAND, OR - JANUARY 21, 2009 - The global sponsors of Web Analytics Wednesday, the largest social network of analytics professionals focusing on Internet and mobile web marketing efforts, have made a donation of $4,500 to Operation USA on behalf of network members worldwide. The donation was made equally by Coremetrics, the leading provider of online marketing and business optimization solutions, SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Web Analytics Demystified, the worlds most recognized and respected web analytics consulting group.
Create Your Web Analytics 2009 Action Plan
Wednesday, December 03, 2008Coremetrics
Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return youre getting from an investment in web analytics one month at a time. Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably leverage.
Tealeaf Debuts Mobile Customer Experience Management and Bot Reporting
Tuesday, November 18, 2008Tealeaf Press Release
ForeSee Results Announces Major Milestones in Honor of Seventh Anniversary
Tuesday, November 18, 2008ForeSee Results Press Release
Web Analytics ... Do you know what you are looking at?
Tuesday, November 11, 2008SEMPDX
Eric T. Peterson and Ian Lurie, President of Portent Interactive with break down web analytics in an informal hot seat format.
Emetrics Marketing Optimization Summit
Tuesday, October 21, 2008Emetrics 2008 - Washington D.C.
Mr. Peterson will give his presentation titled Competing on Web Analytics, detailing exactly what is required to be successful with digital measurement in the marketplace today.
ForeSee Results Public Sector Online Customer Satisfaction Summit
Tuesday, October 07, 2008ForeSee Results Public Sector Summit
Eric T. Peterson will be delivering the keynote address at the ForeSee Results public sector conference discussing the relationship between web analytics, voice of customer, and customer experience management solutions as applied to the public sector.
Measuring online visitor engagement with multiple indices
Thursday, September 25, 2008Internet Retailer
High-Tech for Digital Retailers: How to Measure What Matters
Wednesday, September 17, 2008Shop.ORG Annual Summit
Have you spent a ton of money optimizing your search results presentation? Or what about deploying Rich Internet Applications designed to enhance the shopping experience? Or maybe deploying video, audio, or some type of content syndication effort designed to promote shopper engagement? Perhaps, youre still trying to figure out if user generated content really matters? If so, hows that [all] working out for ya? Are you even sure that you have the right measures in place to even know? Join John Lovett, Senior Technology Analyst at JupiterResearch and Eric Peterson, former analyst and author of Web Analytics Demystified as they take a live look at some of the most innovative digital retailing technology out there . Witness their Siskel & Ebert-esque commentary focusing on which measures actually matter, what those measures can tell you, and how to judge the success of an advanced technology deployment without being crippled by analysis paralysis. Then, if youre feeling adventurous, offer up your site and metrics for a live critique
Keynote Presentation at IMC Vancouver 2008
Thursday, September 11, 2008Internet Marketing Conference (IMC)
Eric T. Peterson of Web Analytics Demystified is extending Tom and Jeannes work into the online channel with his groundbreaking presentation, Competing on Web Analytics. Based on a combination of his 2005 JupiterResearch report Web Analytics: Framework for Using Data to Drive Business Success, his strategic consulting practice, and over a decade of work in the digital measurement industry, Mr. Peterson will outline how people, process, and technology should be leveraged to create a competitive advantage in the increasingly fragmented online world.
Online Marketing Summit - Portland, Oregon
Tuesday, August 05, 2008Online Marketing Summit
Eric Peterson will present his new work titled Competing on Web Analytics for the first time in Portland, Oregon at the Online Marketing Summit. Come hear how Web Analytics Demystified has transformed Tom Davenports revolutionary work into something practical for the digital world.
Measuring Visitor Engagement in a Web 2.0 World
Tuesday, July 15, 2008Coremetrics
Through 2008, the traditional definition of “websites” will continue to degrade as marketers and business owners continue to invest in Web 2.0 technologies that are designed to both break the page view paradigm and move content closer to the consumer through RSS feeds, widgets, and social networks. As this evolution progresses, our historical measures of success are also in decline, and fundamental metrics and key performance indicators such as page views, visits, and bounce rate become less and less relevant. New measures of online success are required—measures of customer satisfaction, total reach, and visitor engagement. Eric Peterson will present his revolutionary framework—the “mother of all KPIs”—for measuring visitor engagement in an evolving technology landscape.FREE WEBCAST FOR EUROPEAN WEB ANALYTICS PROFESSIONALS.
Web Site Analytics: Mining customer data guides the way to better, more relevant web sites
Tuesday, July 01, 2008Internet Retailer
Measuring Engagement on the Internet Webcast
Thursday, June 26, 2008SEMPDX
Engagement is a hot topic in 2008 everyone wants it. Advertisers want to find engaged audiences to advertise to, sites want engaged visitors to interact with, and brands want engaged brand champions to help spread their message. But what is engagement online and how is it defined? Join SEMpdx in welcoming web analytics author and industry thought leader Eric T. Peterson as he describes why you need a measure of engagement and how you can use it.Webcast is FREE and starts at 11 AM Pacific / 1 PM Central / 2 PM Eastern. Please register in advance.
IQ Workforce Sponsors Web Analytics Demystified Job Board
Tuesday, June 03, 2008Web Analytics Demystified Press Release
Portland, OR and New York, NY - June 3, 2008 - IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator.
Web Analytics for Online Retailers: Technology & Satisfaction 2008
Thursday, April 17, 2008Elastic Path
Web analytics is hard and the needs of online retailers are often quite sophisticated. In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson will present an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.In this webinar you will learn how web analytics has impacted spend on search marketing, how satisfied online retailers are with their web analytics vendors, and what the measurement landscape looks like for online retailers
Hundreds Expected to Converge for Largest Web Analytics Wednesday Social Networking Event During eMetrics Marketing Optimization Summit in San Francisco
Tuesday, April 15, 2008Web Analytics Association Press Release
San Francisco, CA - April 15, 2008 - A consortium of marketing optimization vendors including Coremetrics, ForeSee Results, SiteSpect, and Tealeaf are proudly joining Web Analytics Demystified, Inc., the analytics industrys leading Strategic Consulting group in sponsoring Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, on Tuesday, May 6, 2008, during eMetrics Marketing Optimization Summit in San Francisco.
Web Analytics Wednesday - London
Monday, March 31, 2008Web Analytics Wednesday Event
Eric Peterson will be attending the Web Analytics Wednesday event in London, England and giving a short presentation on the future of web analytics.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends
Friday, March 14, 2008E-consultancy
Web Analytics Demystified and Semphonic Co-Sponsor 2nd Annual X Change Conference
Thursday, March 06, 2008Web Analytics Demystified Press Release
NOVATO, CA / PORTLAND, OR - March 6, 2008 - The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th and will be co-sponsored by Web Analytics Demystified and Semphonic, two of the leading web analytics firms in the United States. X Change is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.
Coremetrics Client Summit
Wednesday, February 27, 2008Coremetrics Client Summit
Eric Peterson will be delivering the keynote presentation at the Coremetrics Client Summit 2008, talking about visitor engagement and other measures of success in a Web 2.0 world.
Online Marketing Summit 2008
Thursday, February 21, 2008Online Marketing Summit
Eric T. Peterson will be speaking at the Online Marketing Summit in San Diego, CA on Feb 21st at 9:30 AM on the subject of Key Performance Indicators in a Web 2.0 world.
Web Analytics Wednesday - New York
Thursday, February 07, 2008Web Analytics Wednesday Event
Eric Peterson will be joining the crowd at Web Analytics Wednesday in New York and giving a short presentation (if the room we have is appropriate for that kind of thing.)
Web Analytics: A Day a Month
Tuesday, January 15, 2008AMA MarketingPower.com
Eric T. Peterson presents his year-long plan for companies wishing to be more successful with web analytics, outlining a reasonable roadmap for success regardless of where your company is today.
Who, What, Where, When, and Why: Understanding Visitor Interactions on the Internet
Tuesday, December 11, 2007Webinar sponsored by Tealeaf
Please join Eric T. Peterson as he discusses the relationship between web analytics and customer experience management (CEM) technologies. Attend the webinar to learn more about the web site measurement and optimization ecosystem, including specific use case discussions on how companies are succeeding with creative combinations of these foundational technologies.This is a free webinar sponsored by Tealeaf and every attendee will receive a free copy of Mr. Petersons new whitepaper Customer Experience Management and Web Analytics: From KPIs to Customer Transactions.
PODCAST: Eric T. Peterson on the eMetrics Summit in DC, Industry Consolidation, and the Future
Thursday, November 01, 2007The Talent Blog
Presentation on Measuring Web 2.0 at Emetrics D.C.
Monday, October 15, 2007Washington, D.C.
Eric T. Peterson will be presenting both in the "Marketing Optimization Guru" track and also in the Web 2.0 Measurement track, discussing strategies for measuring emerging Internet technologies such as Flash, Flex, AJAX, Silverlight, RSS, XML, Pod/Vidcasts, and much more.
Web Analytics Demystified and Satama Partner for Business Success
Tuesday, September 25, 2007Web Analytics Demystified Press Release
PORTLAND, OREGON, JULY 24, 2007 - The Chief Executive Officer and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market. The collaboration was announced on September 11th at Restaurant Bank, at an exclusive Web Analytics seminar entitled 'Web Analytics in Performance Marketing'. The event also dealt with the benefits and opportunities of the Web Analytics presented by Mr. Peterson.
SEMphonic X Change Conference
Thursday, September 20, 2007Copia Arts Center, Napa, CA
Eric T. Peterson will be delivering the keynote presentation at the SEMphonic X Change conference, a highly focused Web Analytics conference for and by real world practitioners. Mr. Peterson will be setting the stage for the conference by examining the most common obstacles companies face doing web analytics and how to overcome those obstacles.
Advanced Analytics Session at Shop.ORG Annual Summit
Tuesday, September 18, 2007Mandalay Bay Resort, Las Vegas, NV
Eric T. Peterson and Patti Freeman-Evans from JupiterResearch will be leading a panel on process-driven analytics, focusing on critical management and operational issues like staffing models, key performance indicators, reporting vs. analysis, controlled experimentation, and the web analytics ROI calculation. We will be joined on our panel by analytics managers from Intuit, Circuit City, and Backcountry.com.
OX2 Web Analytics Day
Friday, September 14, 2007Brussels, Belgium
Eric T. Peterson will be presenting twice at the second OX2 Web Analytics Day in Brussels, Belgium. Seats are limited so hurry and register now!
Panelist at e.Day in Holland
Thursday, September 13, 2007Rotterdam, Holland
Eric T. Peterson will be on the web analytics panel at e.Day in Holland. Other speakers at this event include Biz Stone of Twitter, Dirk-Willem van Gulik from Skype, Rolf Skyberg, and Mark Fletcher (founder of Bloglines.)
Web Analytics Wednesday in Stockholm Sweden
Tuesday, September 11, 2007Stockholm, Sweden
Eric T. Peterson will be traveling to Stockholm, Sweden to join in on the fun in the most popular and most well attended Web Analytics Wednesday event anywhere in the world. Hosted by Lars Johansson and sponsored by IndexTools, WebTrends, Omniture, and Satama.
ForeSee Results Customer 2.0 A2 Conference
Thursday, September 06, 2007Ann Arbor, MI
Eric T. Peterson will be delivering the keynote speech "The Role of Voice of Customer in the Web Analytics Ecosystem" at ForeSee Results customer conference.
Measuring Marketing Allocation and Return on Investment Online: Competing on Web Analytics
Monday, August 20, 2007CMO Council Newsletter - August 2007
Travel Industry of America ESTO 2007
Friday, August 17, 2007Phoenician Hotel, Scottsdale, AZ
Eric T. Peterson will be talking to the entire Educational Seminar for Tourism Organizations about web metrics for tourism and travel sites, focusing on actionable metrics designed to help tourism site operators identify valuable content and opportunities.
Keynote Presentation at Marketing ROI Day in Tokyo
Wednesday, August 01, 2007Tokyo International Forum, Tokyo, Japan
Eric T. Peterson will be delivering the keynote presentation at the Digital Forest annual Marketing ROI Day. He will be speaking about process-driven analytics and the relationship between technology, people, and process in web site measurement.
The Use of Free Web Analytics Solutions (The Chicken and the Egg)
Tuesday, July 24, 2007Web Analysts Info
Companies Deploying Free Web Analytics Have a Way to Go
Tuesday, July 24, 2007Web Analytics Demystified Press Release
PORTLAND, OREGON, JULY 24, 2007 - Web Analytics Demystified, the premier strategic consulting and research group for web analytics, announced today the availability of a new report highlighting the risks associated with choosing a free web measurement solution. Despite the fanfare regarding the recent upgrade to Google Analytics, the research strongly suggests that companies choosing free applications are significantly more likely to under-utilize web analytics and are therefore less likely to appreciate many of the benefits commonly associated with web site measurement.
Using Web Analytics to Optimize SEO and SEM Efforts
Wednesday, June 27, 2007Searchnomics 2007
Searchnomics 2007 Conference is aimed at web and internet marketing professional interested in search related topics. Eric T. Peterson will be presenting on the critical metrics that businesses need to understand and optimize their search marketing efforts.
Semphonic Forms Strategic Alliance with Eric T. Petersons Web Analytics Demystified
Thursday, June 21, 2007Web Analytics Demystified Press Release
NOVATO, CA and PORTLAND, OR - June 21, 2007 -Semphonic, a leading web analytics consultancy, and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms are shaking hands to form a strategic alliance that will provide companies seeking web analytics help with a complete solution.
Business Marketing Association Annual Conference
Thursday, June 14, 2007Venetian Hotel, Las Vegas
Eric T. Peterson will be presenting on the use of Key Performance Indicators in the BMAs Acquisition/Interaction track.
Web Analytics Demystified Announces Collaborative Partnership with Stratigent
Wednesday, June 13, 2007Web Analytics Demystified Press Release
CHICAGO, IL AND PORTLAND, OR -- June 13, 2007 -- Stratigent, the global leader in web analytics consulting, and Web Analytics Demystified, recently founded by web analytics industry thought-leader Eric T. Peterson, announced a partnership today that is designed to enhance both firms' ability to provide world-class guidance to companies already deeply invested in web analytics. As companies commit more resources to web analysis, it is evident that there is a clear need to help improve ROI of those investments and to help business gain a competitive advantage. By joining forces, the two firms offer a comprehensive solution to help businesses gain a competitive advantage through Stratigent's and Web Analytics Demystified's collective experience of web analytics best practices.
Eric T. Peterson Marquees as Keynote Speaker at SEMphonic XChange Conference
Tuesday, June 12, 2007SEMphonic Press Release
NOVATO, CA--(Marketwire - June 12, 2007) - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA -- the Premier Wine, Culinary and Arts Center nestled in the very heart of Napa's Wine Country during the most beautiful and exciting time of year in the wine country.
Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.
Web Strategy Show: Eric Peterson, Web Analytics Guru on Measurement, Engagement and Attention
Friday, June 08, 2007Web Strategy by Jeremiah
An interview I did with Jeremiah Owyang (Jeremiah the Web Prophet) from PodTech.net just prior to announcing my new company, Web Analytics Demystified. The interview has some background noise but is otherwise pretty interesting.
Web Analytics Demystified Global Survey Uncovers Significant Risks to Web Measurement Deployments
Tuesday, June 05, 2007Web Analytics Association Press Release
PORTLAND, OR and WASHINGTON, DC--(Marketwire - June 5, 2007) - Eric T. Peterson, renowned web analytics author, expert and industry thought leader, and the Web Analytics Association today announced the availability of the largest study to date on web analytics usage and attitudes, conducted by Petersons company, Web Analytics Demystified. Over 1,000 web analytics practitioners, consultants and end-users around the world participated in this survey, the results of which are freely available at Petersons web site, www.webanalyticsdemystified.com.
Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients
Thursday, May 31, 2007Web Analytics Demystified Press Release
ZEIST, HOLLAND, MAY 31, 2007 — The Belgian interactive agency OX2, a leader in the field of online behaviour measurement and analysis, is happy to announce its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Peterson's world-renowned experience.
Presentation of European Survey Data
Thursday, May 31, 2007Webanalytics Congres in Zeist, Holland
Ton Wesseling from Holland videotaped my presentation at the Webanalytics Congres and has put it on the Internet. The presentation is about 60 minutes long including Q&A at the end.
Webanalytics Congres
Thursday, May 31, 2007Figi Zeist, Zeist, Netherlands
Eric T. Peterson will be the final presenter at the Webanalytics Congress in Holland, sponsored by Google, Moniforce, and Visual Sciences.
Aquent and Eric T. Peterson's Web Analytics Demystified Announce Strategic Web Analytics Partnership
Thursday, May 17, 2007Web Analytics Demystified Press Release
BOSTON, MA AND PORTLAND, OR (May 17, 2007) - Aquent, the world's leading marketing staffing firm, and Eric T. Peterson, noted web analytics author, consultant, and speaker, today announced a first of its kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts.
Presentations on Key Performance Indicators and Web Analytics Business Process
Tuesday, May 15, 2007WebSideStory Digital Marketing University
Eric T. Peterson will be presenting two classes at WebSideStory Digital Marketing University in San Diego, California covering Key Performance Indicators and the Web Analytics Business Process.
Learn more at: http://www.websidestory.com/services/education/view-course.html?cid=D203 and http://www.websidestory.com/services/education/view-course.html?cid=D209
Learn more at: http://www.websidestory.com/services/education/view-course.html?cid=D203 and http://www.websidestory.com/services/education/view-course.html?cid=D209
Four Gurus For You - A Web Analytics Roundtable
Wednesday, May 09, 2007Emetrics 2007 - San Francisco
Virtual attendance at the San Francisco Emetric’s Summit Gurus Breakfast – your chance to listen in to this one hour session with Eric Peterson, Avinash Kaushik, Bryan Eisenberg and Jim Sterne. Conference call starts at 7 AM Pacific time and REGISTRATION IS REQUIRED.
See http://www.webanalyticsassociation.org/en/cev/?148 for more details.
See http://www.webanalyticsassociation.org/en/cev/?148 for more details.
Aurélie Pols becomes the first European member of Web Analytics Demystified, Inc.'s Board of Advisors.
Wednesday, May 09, 2007Web Analytics Demystified Press Release
BRUSSELS, BELGIUM, MAY 9, 2007 - Belgian interactive agency OX2, leader in the field of Web Analytics - the measurement of online activity and customer behavior -announces its association with Eric Peterson's prestigious new company, Web Analytics Demystified, Inc. Aurélie Pols, Web Analytics Team Leader at OX2, will join the new company's Board of Advisors.
Web Analytics Demystified, Inc. Provides Strategic Guidance on Web Business Process
Tuesday, May 08, 2007Web Analytics Demystified Press Release
PORTLAND, OREGON, MAY 8, 2007 - Eric T. Peterson, renowned web analytics author, expert, and industry thought leader, announced today the formation of a new strategic consulting group focused on helping companies maximize the value of their investment in web analytics. Web Analytics Demystified, named after Mr. Peterson's best selling book, will immediately begin providing business consulting to companies working to maximize the value of their investment in web analytics.
Eric Peterson Goes Solo (Another Web Analytics Guru sails his own ship)
Tuesday, May 08, 2007Web Strategy by Jeremiah
Keynote Presentation at Emetrics San Francisco 2007
Monday, May 07, 2007Emetrics 2007 - San Francisco
Presentation of the findings of the March 2007 web analytics survey at Emetrics 2007 in San Francisco. Learn more about Emetrics at www.emetrics.org.
Simply Hired Brings Job-a-matic Network to Over 600 Bloggers and Web Publishers in First Month
Monday, March 12, 2007Market Wire
Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts
Tuesday, March 06, 2007AMA MarketingPower.com
Recorded webcast of Eric T. Peterson webcast sponsored by the American Marketing Association and Aquent. This event was the largest AMA webcast in history with over 2,200 registrants and over 1,100 attendees.
Aquent Sponsors American Marketing Association Web Cast on Web Analytics Featuring Author, Expert Eric T. Peterson
Tuesday, February 13, 2007Aquent
Emetrics Summit East Coast Debut: "The Big Picture" Breaks Registration Records Four Weeks Out
Friday, September 29, 2006Market Wire
From DM News Special Report on Web Analytics: Peterson Says Web Analytics Getting Better All the Time
Monday, August 14, 2006DMNews
Web Analytics Demystified - Interview with Eric T. Peterson
Tuesday, May 16, 2006TopRank Online Marketing
Google Stirs Things Up Again with Free Analytics Offering
Tuesday, November 22, 2005SmallBusiness.ITWorld.com
Onus Is on the Buyer to Unlock Greater Value from Web Analytics
Thursday, September 01, 2005Insurance Networking News
Analysis: Marketing Measurement Heads for Convergence
Tuesday, August 02, 2005Intelligent Enterprise
Baseball Gets Predictive To Drive Online Ticket Sales
Wednesday, June 01, 2005Intelligent Enterprise
Web analytics heats up as Google buys Urchin NetIQ spins out WebTrends for $94m
Friday, April 29, 2005Silicon Valley Watcher
Jupiter Analyst: Nielsen Research Confirms Users Delete Cookies
Tuesday, April 05, 2005MediaPost Publications
Web analytics explodes on the scene: Google purchases Urchin for $30 million; WebTrends spun out in $94 million deal
Tuesday, March 29, 2005Silicon Valley Watcher
ACCURATE WEB SITE VISITOR MEASUREMENT CRIPPLED BY COOKIE BLOCKING AND DELETION, JUPITERRESEARCH FINDS
Monday, March 14, 2005JupiterResearch Press Release
Staffing is one key to effective use of web analytics, Jupiter says
Friday, November 26, 2004Internet Retailer
The web analytics riddle: How make the data mean something
Friday, October 01, 2004Internet Retailer
If you have any questions about the information contained on this page, please feel free to contact us directly at Web Analytics Demystified.
The X Change 2009
The web analytics communities premier conference—the X Change—will be held September 9, 10, and 11 in San Francisco at the St. Regis hotel.
See what everyone is talking about and learn more about the X Change.
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Featured Press
Web Analytics Demystified has been featured in hundreds of articles about web analytics in outlets like:
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A Popular Speaker
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Eric T. Peterson is a popular speaker at many of the most widely-attended Internet conferences and vendor summits.
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Past Clients
Web Analytics Demystified has worked with many of the best known brands in the world.
