Free Web Analytics Research

If so, you've come to the right place! Web Analytics Demystified is proud to offer free web analytics research covering a variety of topics relevant to web analytics practitioners at all levels.

Our approach towards industry research is very simple: we believe that research should be free. Having worked as industry analysts in the past, our research team understands the value of good data; we simply don't believe that people should have to pay for it.

To this end we try and publish new, cutting edge web analytics research and make it freely available via this web site. We also regularly work with technology vendors to publish white papers on a variety of subjects of interest to the web analytics community.

Also, because Eric T. Peterson is such a frequent presenter at industry events and private conferences, we strive to share his presentations. It is our core belief that everyone is better off when we make this information freely available, rather than putting it behind a firewall and charging people for access.