Web Analytics: A Day a Month Measuring Multimedia Content in a Web 2.0 World The Voice of the Customer: Qualitative Data as a Critical Input to Web Site Optimization The Problem with Free Analytics The Web Analytics Business Process Creating an Integrated View of Online Customer Behavior Measuring the Immeasurable: Visitor Engagement Web Analytics Salaries: 2007 Web Analytics 2007 Global Survey Web Site Analytics: Key Performance Indicators

Web Analytics Research

Web Analytics Demystified has been a globally recognized source of education, guidance, and thought leadership since 2002. Our books, presentations, and research are resource for web analytics practitioners across the planet, and our blogs are among the most widely read and respected in the industry.

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Free Web Analytics Research

If so, you've come to the right place! Web Analytics Demystified is proud to offer free web analytics research covering a variety of topics relevant to web analytics practitioners at all levels.

Our approach towards industry research is very simple: we believe that research should be free. Having worked as industry analysts in the past, our research team understands the value of good data; we simply don't believe that people should have to pay for it.

To this end we try and publish new, cutting edge web analytics research and make it freely available via this web site. We also regularly work with technology vendors to publish white papers on a variety of subjects of interest to the web analytics community.

Also, because Eric T. Peterson is such a frequent presenter at industry events and private conferences, we strive to share his presentations. It is our core belief that everyone is better off when we make this information freely available, rather than putting it behind a firewall and charging people for access.

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