The Web Analytics Demystified weblogs are written by some of the most experienced practitioners and consultants in the industry, touching on highly relevant themes and sharing extremely practical knowledge. If you're not reading Eric Peterson, Judah Phillips, Daniel Shields and Joseph Carrabis, you should be!
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Web Analytics Demystified Blogs
Here are the most recent posts from the Web Analytics Demystified bloggers, Eric T. Peterson, Judah Phillips, Daniel Shields, and the collective of big thinkers at The Future of Web Analytics, Demystified.
A Few Thoughts After Another Awesome eMetrics….
Back from another excellent eMetrics. I’m a very big fan of the eMetrics Marketing Optimization Summit… Props go to Jim Sterne for growing this event from a little seed into an incredible, blogworthy blossom. How involved is Jim in eMetrics? I’d say he’s completely immersed in every little piece - he even came up to [...]
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Web Analytics Wednesday San Francisco Metrics and KPIs
Web Analytics Wednesday in San Francisco this week was an amazing success by every conceivable measure. But don’t take my word for it, here are the metrics and key performance indicators: Budget for the event: $10,000.00 Actual amount spent: $14,500.00 Percent over budget: 31% Percent extra expenses graciously covered by ForeSee Results and Tealeaf: 100% Planned number of sponsors: [...]
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Thinking Outside of Out of the Box in Commercial Web Analytics
Settling for Packaged Metrics and Reports Can Be a Dangerous Game If you were a kid once, and I suppose we all were, you may have learned that no single manufacturer of bikes got every part right. So, in order to improve the quality of the finished unit, you have to purchase and install superior components [...]
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Welcome to IQ Workforce sponsoring our job board
While clearly next week will be incredibly hectic with Emetrics, vendor announcements, and what is shaping up to be the largest Web Analytics Wednesday ever held, I wanted to quickly drop a note thanking Corry Prohens and the team at IQ Workforce for sponsoring the Web Analytics Demystified job board. Corry is a great guy working [...]
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Some More Thinking about Key Performance Indicators for Web Analytics
Web Analytics Key Performance Indicators (KPI’s) are critical for breaking through the dataglut spewing forth from your web analytics tool. I mean there’s a just a ton of data in web analytics, and the majority of it tends not to be very useful or applicable for improving your business performance. While it’s wonderful to have [...]
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What Questions would you ask “the experts” about Web Analytics and Audience Measurement?
Next Sunday afternoon I am moderating a panel at eMetrics San Fran. The panel is called ”Web Analytics -vs- Audience Measurement.” Andrea Hadley at NetSetGo was the brainchild of this panel idea (and yes that is her picture on her site :). In fact, I was a panelist on the same panel at eMetrics Toronto, filling in for [...]
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Coremetrics and SiteSpect: Global Web Analytics Wednesday sponsors!
As Web Analytics Wednesday continues to gain momentum around the world leading into what is shaping up to be the largest event in WAW history in San Francisco on Tuesday, May 6th, I am pleased to announce that Coremetrics and SiteSpect have both signed on to be global sponsors of this event. You can read the [...]
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Europe and the Web Analytics Association
Regular readers know that I travel to Europe twice a year to do business and work with my partners Satama and LBi/OX2. During my most recent trip I was delighted to have more time to talk at length with a wide variety of companies, practitioners, and thought leaders and a few things stood out [...]
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Now I too am a lazy blogger …
Because I have finally, after much goading, joined the Twitter generation. It took Aaron Gray from WebTrends and like 11 beers (which I felt this morning, mind you) after a very successful Web Analytics Wednesday event here in Portland to get me to join Twitter. Hell, I didn’t even join after meeting Biz [...]
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So What Else Does/Could a Web Analyst Do beyond Web Analysis?
Wow! It’s been a few weeks since I’ve had any time to blogviate. What other things do web analysts do? Besides blog and do WAA stuff… And ensure tool configuration/administration, date collection, data verification/validation, reporting, KPI generation, conversion optimization, deep site analysis, stakeholder guidance, outcomes evaluation and so on… Well the fun answer is “it depends” [...]
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Ready for X Change?
Are you ready for Semphonic X Change in San Francisco, August 18th and 19th?
Semphonic X Change is the experts web analytics conference. Come to X Change and talk with your peers about the real problems in web analytics today.
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Well-Known Online
Web Analytics Demystified is a regular contributor to articles about web analytics in many of the best known online journals.
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Past Clients
Web Analytics Demystified has worked with many of the best known brands in the world.
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