Web Analytics Demystified

All Web Analytics Demystified Blogs

The following are all of the most recent blog entries from the Web Analytics Demystified partners.  If you'd like you can read Eric T. Peterson and John Lovett's individual blogs. If you want to follow us please consider subscribing via email, RSS, or following @johnlovett or @erictpeterson in Twitter.

Eric T. Peterson

Sad to see Aurelie Pols go ...

I am very sorry to say that our European partner Aurelie Pols has decided to leave Web Analytics Demystified and pursue other goals in her life. While I am very sad to announce this, I have certainly enjoyed working with Aurelie over the past year and on behalf of myself, my family, and our partner

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Eric T. Peterson

Guest Post: Kevin Hillstrom

Kevin Hillstrom is one smart dude. President of MineThatData, author of Online Marketing Simulations, and prolific contributor to the Twitter #measure channel. Kevin spends a huge amount of time in Twitter challenging web analysts to think and work harder on behalf of their “clients,” 140 characters at a time. A few weeks ago I asked

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Eric T. Peterson

X Change 2010 Conversation Topics Announced!

I’m excited to announce that most of the 2010 X Change huddle topics and leaders have now been announced on our web site. If you’ve heard about the X Change and have been wondering what we will be talking about, please go have a look at the 2010 topics! We are more or less talking

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Eric T. Peterson

Guest Post: Jason Thompson, Analysis Exchange Mentor

(This is a guest post from Jason Thompson, one of the great Analysis Exchange mentors that have been working to help us create an entirely new way to train web analysts while also providing free analytics to nonprofit organizations around the world. Jason blogs at http://emptymind.org and can be found banging around Twitter @usujason. We are

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Eric T. Peterson

Are you looking for experienced web analysts?

Anyone who has read my blog for long knows that I am passionate about two things in web analytics: process and people. Process is the glue that holds all the hard work we do as analysts together and allows our effort to translate into tangible business value. But without a doubt it is the people

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Eric T. Peterson

Does your data quality still suck?

Years ago Google’s Analytics Evangelist Avinash Kaushik told everyone “data quality sucks, get over it” which at the time was quite the funny and controversial thing to say. Among other things Mr. Kaushik encouraged his readers to “resist the urge to dig deep” to understand data-related problems, to “assume a level of comfort with the

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John Lovett

Be-Still My Analytical Heart

Okay…I've been quiet about the Coremetrics acquisition by IBM for long enough now. While the dust still won't settle until sometime in Q3'10, when this deal passes FTC scrutiny, I'm compelled to weigh in and offer my $.02 USD mainly because there's been some good dialog in the blogosphere from people I respect like: Eric,

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Eric T. Peterson

Thoughts on IBM's acquisition of Coremetrics ...

By now you’ve heard that IBM announced today their intent to purchase Coremetrics. While I was caught off guard by the news — it was all over Twitter before I’d had a single drop of Espresso — I cannot say I was particularly surprised. Coremetrics has not been particularly coy about their intent to do

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Eric T. Peterson

Update from The Analysis Exchange ...

I have been so busy with clients, presentations, the launch of Twitalyzer version 3.0, and trying to enjoy the onset of summer I have been a very bad blogger. I have missed opportunities to follow-up on Steve Jobs mixed messages about analytics in the iOS platform, to talk about some really amazing Web Analytics Wednesday

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John Lovett

The Impending Acquisition of Adobe

This is purely speculation. I have no inside knowledge into the possibility I present here other than hypothetical conversations with peers. Sean Power brought up the topic over dinner recently, which caused me to start thinking seriously about the realities of Microsoft buying Adobe. He blogged about it way back when Adobe acquired Omniture. At

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