All Web Analytics Demystified Blogs

The following are all of the most recent blog entries from the Web Analytics Demystified partners. If you'd like you can read Eric T. Peterson, Aurelie Pols, or John Lovett's individual blogs.

	Why Google is really offering an opt-out ... When I first saw the news of Google’s opt-out browser plug-in spread around Twitter I thought “hmm, I wondered when we’d see this” and moved on since opt-out is more or less an non-issue — basically because in the grand scheme of things nobody really opts-out. For all the hand-wringing and navel-gazing people do on » Keep reading "Why Google is really offering an opt-out ..."
	Facebook Analytics: Part II - Vendor Solutions Earlier this week we described the Facebook Analytics Ecosystem and some of the ways in which businesses can go about measuring components of the social networking empire. Today, we reveal two key pieces of additional information that will help organizations: a. Understand the benefits of measuring Facebook (a necessary element in forming social marketing business » Keep reading "Facebook Analytics: Part II - Vendor Solutions"
	Analysis Exchange ALPHA Nearing Completion You know how sometimes in life a plan looks good on paper but when you put it into action things don’t work out? That happens to me sometimes … but I gotta say that is not happening with The Analysis Exchange! Our Alpha testers are starting to complete their projects and I am so excited » Keep reading "Analysis Exchange ALPHA Nearing Completion"
	Facebook Analytics: Part I - The Measurable Ecosystem 2010 is shaping up to be the year of social media measurement and March is the month for measuring Facebook. While most of the major analytics vendors have been working on their Facebook measurement capabilities for some time; Webtrends, Coremetrics and Omniture all released significant advancements in their respective abilities to measure and analyze activity » Keep reading "Facebook Analytics: Part I - The Measurable Ecosystem"
	Web Analytics Wednesday: Free and Independent! If you are one of the thousands of people who have attended one of our Web Analytics Wednesday events over the past few years, well, thank you! Thank you for showing your support of the web analytics community, your local community, and the practice of web analytics in general. I had no idea that our » Keep reading "Web Analytics Wednesday: Free and Independent!"
	Social CRM = Business Transformation Hot off the presses! Ray Wang and Jeremiah Owyang of the Altimeter Group just released their newest report: Social CRM: The New Rules of Relationship Management. The opening tenor of the report adeptly characterizes the shift in control from brands to consumers and the frenetic scramble to understand this new paradigm. Yet, the experts at » Keep reading "Social CRM = Business Transformation"
	Want to meet Web Analytics Demystified? Whoa I cannot believe it is nearly March already, can you? Seems like 2010 took off like a rocket and is only moving faster and faster every day, which is great if you’re like me and you prefer “hectic” to “easy going” and are happiest when you’re fully engaged. And speaking of being busy … » Keep reading "Want to meet Web Analytics Demystified?"
	Know Where Your Visitors Have Been: beencounter Tel Aviv (Israel) based beencounter is a service unlike any you have ever seen we suspect. By “hacking” your web visitor’s browser history files, beencounter provides interesting insights into your audience. An API makes this information actionable for personalization and targeting efforts. What does beencounter do? beencounter (the little “b” is their branding, not a typo) is, » Keep reading "Know Where Your Visitors Have Been: beencounter"
	The Coming Bifurcation in Web Analytics Tools When John was with Forrester Research last year he had the opportunity to do some work for Google that published some pretty bold claims. Among these was his reporting that “a staggering 53% of enterprises surveyed currently use a free solution as their primary Web analytics tool, and 71% use free tools in some capacity » Keep reading "The Coming Bifurcation in Web Analytics Tools"
	Defining Social Marketing Analytics Social Marketing Analytics is the process of measuring, analyzing and interpreting the results of interactions between brands and consumers and/or businesses across digital channels in the context of specific goals and objectives. …At least that’s our working definition. Web Analytics Demystified and the Altimeter Group are collaborating on a white paper on the topic » Keep reading "Defining Social Marketing Analytics"