Web Analytics Demystified

All Web Analytics Demystified Blogs

The following are all of the most recent blog entries from the Web Analytics Demystified partners.  If you'd like you can read Eric T. Peterson, Aurelie Pols, or John Lovett's individual blogs.

Emerging Technology Blog

Scout Analytics: They Know Your Customers

Washington based Scout Analytics offers unique and actionable analytics for subscription-based services and recurring revenue models. Their patent-pending technology identifies usage behavior and generates a comparable index of customer demand that can be used to increase customer lifetime value. What does Scout Analytics do? Scout Analytics is a SaaS-based predictive analytics tool that offers insight into your

» Keep reading "Scout Analytics: They Know Your Customers"

Aurelie Pols

La Bible des Indicateurs Cles de Performance

Nous l’avions promis il y a deją bien longtemps, trop longtemps! Depuis, beaucoup d’eau a coule sous les ponts: la plupart des intervenants dans ce projet ont demenages, la plupart sont devenus parents et la plupart ont tout simplement evolues vers un nouvel horizon professionnel. Ceci finalement pour expliquer pourquoi nous avons pris du temps. Nous sommes

» Keep reading "La Bible des Indicateurs Cles de Performance"

Eric T. Peterson

Flash Cookies and Consumer Privacy

Update: I should apologize to Adobe since I knew they had written to the FTC but didn’t mention it when I originally published this post. If you’re interested in this topic you should definitely download and read Adobe’s letter to the Secretary of the FTC regarding the use of Flash Local Shared Objects to re-spawn

» Keep reading "Flash Cookies and Consumer Privacy"

Emerging Technology Blog

Nedstat's Visitor Engagement

Dutch based Nedstat recently integrated the possibility of measuring Engagement within their standard Sitestat technology. While Engagement means different things to different users, through their integration with Live Segmentation, Nedstat's Visitor Engagement offering is flexible enough to adapt to audiences' needs. What does Visitor Engagement on Sitestat do? Well basically, at first glance, it's a scoring methodology

» Keep reading "Nedstat's Visitor Engagement"

John Lovett

Building A Culture Of Measurement

Building a Culture of Measurement is the title of the Keynote "Sprint" I'll be delivering at Webtrends Engage next week in New Orleans. Like the other distinguished speakers during the keynote, I've only got 10 minutes to deliver my message and then get off the stage. Ten minutes isn't nearly enough, so I thought that

» Keep reading "Building A Culture Of Measurement"

Emerging Technology Blog

An Excellent Google Analytics Companion: Shufflepoint

Delaware based Shufflepoint has taken the most user friendly web analytics application in the world today and managed to make it even more useful. Their ability to move data easily between Google Analytics and Excel makes GA an even more viable option for businesses of all types. What does Shufflepoint do? In a nutshell Shufflepoint connects Google

» Keep reading "An Excellent Google Analytics Companion: Shufflepoint"

Emerging Technology Blog

Coming To A Mobile App Near You: Localytics

Boston based Localytics is, in a nutshell, web analytics for mobile applications. Based on the projected growth of mobile applications and the likely surge of tablet computing this year, Web Analytics Demystified thinks this company is really onto something. What does Localytics do? Localytics is a digital measurement solution designed to provide metrics specific to mobile applications.

» Keep reading "Coming To A Mobile App Near You: Localytics"

Eric T. Peterson

Welcome to Web Analytics Demystified 2.0

By now you’ve noticed that we’ve completely re-done the Web Analytics Demystified web site, that is unless you only ever read my posts in an RSS reader in which case I would ask you to click-through and have a look. The new site is the culmination of nearly a year’s effort starting with convincing my

» Keep reading "Welcome to Web Analytics Demystified 2.0"

Emerging Technology Blog

Welcome to the Emerging Technology Blog

If you’re reading this hopefully you’ve already noticed we made some changes recently at Web Analytics Demystified. In addition to adding two new partners (Aurelie Pols and John Lovett) we over-hauled the web site and have added a new blog (this one) called The Emerging Technology Blog! In the next few weeks we are going to

» Keep reading "Welcome to the Emerging Technology Blog"

John Lovett

2010 Web Analytics Events & Conferences

I've seen a few inquiries recently about which events and conferences in the field of Web Analytics are worthy of attending. This tells me that the diligent among you are planning out budgets and travel requests for the year. Bravo to you! Since I've had the good fortune of attending a number of industry events,

» Keep reading "2010 Web Analytics Events & Conferences"

COPYRIGHT © 2010 WEB ANALYTICS DEMYSTIFIED, INC. ALL RIGHTS RESERVED. PRIVACY POLICY