Web Analytics Demystified, Inc. Provides Strategic Guidance on Web Business Process

Web Analytics Expert Eric T. Peterson Founds Strategic Consultancy

MAY 8, 2007 - PORTLAND, OR - Eric T. Peterson, renowned web analytics author, expert, and industry thought leader, announced today the formation of a new strategic consulting group focused on helping companies maximize the value of their investment in web analytics. Web Analytics Demystified, named after Mr. Peterson's best selling book, will immediately begin providing business consulting to companies working to maximize the value of their investment in web analytics.

"In our recent report Web Analytics: The Crystal Ball of Customer Behavior, we found that companies invested in business process as a foundation for their web analytics initiatives reported far greater success through measurement than those that fail to take a process-oriented view," says John Lovett of the Aberdeen Group, "However, while 90% of companies indicate they have support from senior management for web analytics, only 16% of survey respondents have defined processes for interpreting analytics today."

"Companies need to invest in the process of doing web analytics," said Mr. Peterson, CEO and Principal Consultant, "Our recent international study of web analytics usage has uncovered a strong correlation between taking a process-oriented approach to web measurement and appreciating positive ROI from the investment." The relationship between web analytics business processes and positive return on investment is described in Web Analytics Demystified's free white paper, The Web Analytics Business Process: Making the Case for a Process-Driven Approach to Web Site Measurement, available for download at www.webanalyticsdemystified.com.

According to Jim Sterne, President and co-founder of the Web Analytics Association and author of Web Analytics: Proven Methods for Measuring Web Site Success, "Eric's leadership in the industry is unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."

Web Analytics Demystified provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. The company is based on five core truths about web analytics:

Web analytics is not easy for most organizations.
Technology cannot replace the need for talented professionals.
Web analytics is actually a series of identifiable business processes.
People, technology, and process are all required to create repeatable successes.
All companies can be very successful provided they're committed to understanding the process of "doing" web analytics.

Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals. The company also conducts regular surveys of the web analytics market and provides the resulting research and associated white papers free of charge.

Says Aurelie Pols, Co-Founder & Web Analytics Team Leader of Pan European Interactive Agency OX2, "Eric's evangelism for the subject has boosted understanding and adoption of web analytics worldwide; his work is responsible for the evolution of an entire industry focused on the business value of web analytics, not simply technology."

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.